How to Rank High in Google’s Search Engine: 5 Simple Tips
The artificial intelligence of Google and other search engines that define search rankings is unquestionably a dark secret well hidden behind closed doors. Many specialists are working day and night to increase that artificial intelligence and provide users with more sophisticated results and the most related pages in accordance to their queries.
What used to be a preferred method of fooling Google to get higher rankings, the Black Hat SEO, is long gone. With new search algorithms constantly fine-tuned, Google wants to spread the word that webmasters need to have interesting, educational and fun content that is shareable and timely. The importance of usability has been under the spotlight the last couple of years and websites that are producing original content are sharply evaluated and de-ranked if considered undervalued. Makes sense, though. How else could Google keep ahead of competition, now that social sites (see Facebook, Tweeter etc) are breathing down its neck, speeding to provide users with challenging Google alternatives?
So, if you own a website, you need to take careful steps to be able to harvest the fruits of your labors. Here are some first things to consider when trying to conquer the tops of search engine results!
General Information on SEO
What Google absolutely adores is fresh, unique content, which is why most marketers have been focusing on the significance of content creation (at last!), during the last few years. The reason is obvious. Everyone uses the web to find information. So, the greater (and unique, of course) the content found, be it blog posts, eBook, article, video or any other, the more people will share and link back to it. That way, you get what is called “back-links”, meaning people linking to your website. See it as a road sign pointing at your direction and your house in particular; and the more frequent that is, the more value you get from Google. The whole process is called “offsite optimization”, which is an integral part of every effective SEO strategy. One can say that links, and back-links, are like votes showing search engines that the particular page is highly valued by many users, so, it is worth sharing. Search engines will keep that in mind next time a user searches for something related to your content, and bring your page higher and higher in rankings. However, unlike the common human votes, internet votes are not equally weighted. You get more value if your vote comes from an authoritative and reliable source, like Amazon, Facebook, a governmental website, and so on.
Moving on to the TIPS, here we go
1. Analyze your competitors
Yes, it is true. You won’t get many links from the major authoritative sites mentioned before from the early stages of your website presence. However, you can still set up a link building process that will get you nearer to your objectives. First step is to analyze your competitors. What are they doing and seems rewarding? Go through their links and match them to their majority (if not all). Also, try to find additional links that your competitors have not used. The result would be to not only make it as far as your competitors, but get ahead in search engine results.
2. Content is Indeed the King
No matter how many times we repeat it, content was, is and remain on the throne of all the most successful SEO strategies. People will be more than willing to link back to your website/blog/page is you provide them with unique, compelling and useful content that they love reading and sharing.
Useful and compelling content could be anything from your products’ descriptions, information about your services, general information related to the current market and latest trends, to anything else in between. With proper keywords incorporated in your content, you stand a good chance of starting jumping on top of search rankings. Create high quality, unique content, update it frequently and post content on a regular basis (2 per week is a good starting point), and be considered an expert of a kind. Of course, the more frequent you post, the better. That way, you can convince other websites link to you, too, once you have started gaining ground in their eyes.
3. Join Sites with Social Networking Components
Squidoo, Delicious, HubPages and StumbleUpin are all just a couple of the many websites with a social networking component, which are mainly called Web 2.0 sites. Joining them is a great way to get links, because their users usually post most of the content generated. Become one of their users and be allowed to post your articles, with as many as 9 backlinks in them pointing at your website, completely free of charge.
Note: Do not copy-paste any existing content you have already posted on your website, because that way you would be creating a duplicated content, which will affect your rankings and will most likely get you penalized, meaning be considered of low quality. Just focus on your keywords and see if you can add any multimedia (images, videos etc) to impress and gain trust.
4. Give Testimonials
Get free backlinks from authoritative websites, by providing them with testimonials. You can start with your business partners, suppliers and anyone else favoring good feedback, incorporate your selected keyword(s) in your testimonials and then hyperlink them back to the most appropriate page on your website.
5. Top up your backlink opportunities
Build more links from you’re the people you interact with, starting with your family members, friends and relatives and move on to your suppliers and business contacts. You can get free backlinks from practically everyone you know. Just ask them to link back to your website, and if they like you, you can enjoy higher rankings.
Here you have found some of the very basic SEO tactics to start getting things running for you. SEO efforts involve a great number of tactics that cannot be described in a single article, but will be further analyzed one by one in other articles. Stepping ahead of competition and gain higher places in search engine results is a continuous process. DO not be intimidated, though. Like ancient Greek philosopher Euripides said “all good things come with an effort”!