Perhaps the hottest and one of the most effective business marketing trends nowadays is social media. With the vastness of Facebook, the popularity of Pinterest and the great preference for Instagram, one cannot afford to turn their heads off of social media. Undoubtedly, the new texting trend comes from Tweeter and new things to adjust overwhelm from time to time. Keeping up with the latest, is indeed the key to success in today’s harsh online marketplace.
Everywhere you go, from coffee shops to business conferences, it all revolves around the importance of social media. It is no wonder, though. You can use social media from practically any place, from your iPhone, desktop, or iPad, plus you no longer need to pay third parties to promote your business. You can do it perfectly on your own, as long as you have a striking content and a number of followers on your social networks (see Facebook, Tweeter, Google+, etc.). With the proper marketing tools and provided you are skilled enough to handle a social media campaign, you share your brand message across the net.
However, no matter how easy it may sound, there are some significant mistakes made by social media marketers. Every part of your digital marketing should have a fundamental marketing strategy involved, no matter how tedious that might be.
I am sure you have all heard of SEO (Search engine Optimization). This can be described as the core code of the aforementioned strategy. With SEO, you can make it easier for search engines to not only track your website down, but start ranking it high in search engine results.
Come again…why do I need SEO?
To begin with, in many businesses, online searches usually comprise up to 90% of all purchasing decisions, and if you manage to rank high (let’s say…FIRST!) on Google, you have 40% more clicks than any other place. More clicks means more traffic, and more traffic means more potential clients buying from you. If you decide you will step out of paying ads, you will get your traffic absolutely for free from search engines, with SEO.
OK, got it! Where do I start?
Keyword breakdown is where you start. Coming down to the keywords that would best suit your needs is a major decision that will determine your business’ online success.
In brief, keywords are the words users use when they want to find a service or product on the internet. Those keywords could be anything from generic descriptions of the kind of business you do, to product names, brands, services, functions you offer. Determining the proper keywords is tricky and challenging, since you need to get on the shoes of your clients. If you were a potential buyer, what would you be searching for? What words would you use to search for it? The words you would come up, might also be the words most potential clients of yours might use. Now, you need to get them directed to your website. How? By using those keywords in various content that you will be uploading on your website, or carefully place them on strategic parts of your website (see tags, domain name, meta titles, blog posts etc.). Make sure you use those keywords prior your website is up and running, as it will be a costly procedure to do so afterwards. So, determine the keywords you want your website to rank with and ask your web designer to adjust the coding accordingly, so you get stronger SEO.
Where can I go wrong?
Keyword analysis could be ineffective if you aim too broadly. This can be extremely devastating for smaller companies and I will explain why. If you are a start-up, or a small company, and have determined to use the exact same keywords as colossus brands of the same field as yours, things don’t look too bright. Why? Mega companies invest a whole lot more money on SEO, so they ensure higher rankings on search engine results. So, competing with them is probably an unequal battle. However, you can narrow down your keywords and use more specific and with longer tail keywords that will describe your company more concisely, instead of generic keywords. That way, you stand a far better chance to dominate rankings. Yes, truth is longer keyword phrases do not get as many searches as narrowed keywords; but, whoever searches for your longer keyword is more likely to actually want to purchase your services or products, compared to those that search with more generic keywords.
How do I pick the right keywords?
The golden rule is to find high search volume (more than 200) specific keywords, with low competition (no more than 10,000 per month). For that reason, you can use Google’s Keyword tool, which is free, and find out the keywords that appear in search engine searches more frequently. At this point, you should always remember to run a localized search for keywords, based on the language and location your business operates from. Find the ones that best represent who you are and what you sell and go for them. Once you do that, you need to carefully check your competition in regards their rankings against the chosen keywords, and come down to the 30 most relevant keywords or keyword phrases.
As soon as all that is set, you are ready to start optimizing your website for search engines.