Optimizing your website for search engines is undeniably a challenging job that requires a good amount of time and specialized knowledge to be able to make it through successfully. The first step is to run an effective keyword analysis and come up with your own keyword list. Second step is to make those keywords work for you, by adding them to your website’s coding in key areas that help search engines determine what each website is about and rank it someplace. This is called On-Page Optimization, and in order to do some serious SEO for your website, you can:
Advice #1: Use your Keywords into the Title Tag (Home Page)
Carefully place your keywords into your home page’s title tag and each and every subpage. Bear in mind, though, that you need to have a different (always unique) title tag for each page in your website. Also, it would be best if the text length is no longer than 70 characters. The most significant keywords are first, followed by the less important, which are separated with one another by a vertical hyphen. Finally, keyword-stuffing is no longer favored. Google’s Hummingbird will not like it much if you fill your title tags areas with the entire keyword list of yours! As a matter of fact, your website will most likely be disregarded, so pay attention when using your keywords on strategic places.
Advice #2: Put Keywords to the Meta Descriptions
When you are done with the On-Page Optimization, it is time you write all Meta-Descriptions for your website’s pages (one for each page). This process is called Call-To Action. This is the phase when you add a very informative and attractive message for your audience, which will contain a wide array of your targeted keywords. Yes, it is the time when you want your visitors to take some action, meaning click and explore what you have set up and running! Given that each search result includes no more than 140 characters you can understand how important it is to choose just the right, most concise description. Again…NO keyword-stuffing. You don’t want people think you are a spam, and search engines consider you an attempt to fool them! Also, generic, irrelevant descriptions won’t do either.
If it is time to update your website and you are clueless as to how, you can always have a chat with your web designer and ask for his help.
Advice #3: On-Page Optimization with Image Optimization
Optimizing your images is another great way to develop your website’s On-Page Optimization. Go for the ALT text, which is the alternative text in WordPress websites, and include some of the selected keywords that could best describe your image. On top of that, you can also name the images, again, with keyword-rich names.
Advice #4: Optimize your Content
Whatever you do, do never forget to optimize your copy writing. It might cost you high rankings, even if you closely follow all the previous advice. When you write your content, mind your keywords and add them in key-places, in the most natural way, so your writing does not sound boring and like it has been written for search engines only. Ideally, you can have each keyword placed in a content with a density that varies from 2% to maybe 6 or 7%.
You can also monitor your competitors and see how they are using their keywords, and of course, follow their tried and successful strategy.
Advice #5: Mind Your Programming Language
Advice #6: Keep it all Organized and Neat
You need to make it easy for visitors to stay long and wander in your website. For that reason, keep it all well-organized, so your visitors can find what they are looking for at ease. This is one of the ways to make them stay longer and, perhaps, eventually become your clients. Mind your website’s structure; it should not be too hard to use and navigate in, and it will also be easy to expand on the long run, if necessary.
A clever way to have your website organized is to have each page within 2 clicks at the most from your Home Page. Meaning, any visitor must be able to go from any page to your home page with no more than 2 clicks. This will also help you speed up your rankings, since there are search engines that do not have the ability to build their rankings by looking into all levels of a website’s page.
Advice #7: Opt for Short, keyword-rich URL structures
Short URL’s that are rich with the keywords you target are greatly favored and preferred, so pay attention to your URL structure at all times. Moreover, organize your documents into categories, so spiders can easily crawl into them.
Confusing URL’s are not only unfriendly, but also make it extremely difficult for visitors to link back to them or track them down from memory. So, carefully choose relevant words to add and help users and machines alike to get all the information they want out of your website.